{"id":180453,"date":"2026-06-19T16:09:55","date_gmt":"2026-06-19T16:09:55","guid":{"rendered":"https:\/\/michasteinmann.ch\/?post_type=portfolio&#038;p=180453"},"modified":"2026-10-02T14:03:11","modified_gmt":"2026-10-02T14:03:11","slug":"stadt-zuerich","status":"publish","type":"portfolio","link":"https:\/\/michasteinmann.ch\/?portfolio=stadt-zuerich","title":{"rendered":"Stadt Z\u00fcrich"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;492528&#8243;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;177105&#8243;][vc_custom_heading text_color=&#8220;color-jevc&#8220; uncode_shortcode_id=&#8220;148038&#8243; text_color_type=&#8220;uncode-palette&#8220;]<a href=\"https:\/\/michasteinmann.ch\/\">Micha Steinmann<\/a>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; border_color=&#8220;transparent&#8220; border_style=&#8220;solid&#8220; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;231173&#8243; css=&#8220;.vc_custom_1790941408150{border-right-width: 60px !important;border-left-width: 60px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;180640&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;109915&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;160323&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;690002&#8243; column_width_pixel=&#8220;850&#8243;][vc_custom_heading heading_semantic=&#8220;h4&#8243; text_size=&#8220;h4&#8243; uncode_shortcode_id=&#8220;988171&#8243;]<\/p>\n<h4 style=\"text-align: left;\">Shooting f\u00fcr die Stadt Z\u00fcrich<\/h4>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;996217&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;139979&#8243; column_width_pixel=&#8220;850&#8243;][vc_column_text uncode_shortcode_id=&#8220;192459&#8243;]Im Rahmen der Strategie <strong>\u00abStadtraum und Mobilit\u00e4t 2040\u00bb<\/strong> durfte ich die Bilder und Videos f\u00fcr die Key Visuals umsetzen. Diese kamen sowohl auf Plakaten als auch in verschiedenen Online-Kan\u00e4len zum Einsatz. Dar\u00fcber hinaus war ich f\u00fcr den Schnitt des Erkl\u00e4rfilms verantwortlich und erg\u00e4nzte diesen mit eigens produziertem Bildmaterial.<br \/>\nZu sehen <a href=\"https:\/\/www.youtube.com\/watch?v=VKG4Wgcc0l0&amp;t=4s\" target=\"_blank\" rel=\"noopener\">SuM_2040_Erkl\u00e4rfilm der Stadt Z\u00fcrich<\/a><\/p>\n<p><em><strong>Leistungen:<\/strong> Fotografie, Video, Grading, Video-Schnitt, Animation nach CI-Z\u00fcrich<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;133374&#8243;][vc_single_image media=&#8220;180653&#8243; media_lightbox=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; lbox_transparency=&#8220;opaque&#8220; uncode_shortcode_id=&#8220;148087&#8243;][vc_column_text uncode_shortcode_id=&#8220;187441&#8243;]<\/p>\n<p style=\"text-align: left;\">Die Kampagne war Teil des Strategie-Konzeptes \u00a0\u00abStadtraum und Mobilit\u00e4t 2040<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;141204&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;461666&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;2&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;166698&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;4&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;208889&#8243;][vc_single_image media=&#8220;180659&#8243; media_lightbox=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;three-four&#8220; lbox_transparency=&#8220;opaque&#8220; uncode_shortcode_id=&#8220;223113&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;4&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;868904&#8243;][vc_single_image media=&#8220;180658&#8243; media_lightbox=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;three-four&#8220; lbox_transparency=&#8220;opaque&#8220; uncode_shortcode_id=&#8220;460646&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8220;202401&#8243;]<\/p>\n<p style=\"text-align: left;\">Die drei Key Visuals waren in der ganzen Stadt als F4-Plakate pr\u00e4sent<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;141204&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;191189&#8243;][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;2&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;166698&#8243; limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;4&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;208889&#8243;][vc_single_image media=&#8220;181305&#8243; media_lightbox=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; lbox_transparency=&#8220;opaque&#8220; uncode_shortcode_id=&#8220;182986&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;4&#8243; mobile_width=&#8220;4&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;868904&#8243;][vc_single_image media=&#8220;181304&#8243; media_lightbox=&#8220;yes&#8220; media_width_percent=&#8220;100&#8243; lbox_transparency=&#8220;opaque&#8220; uncode_shortcode_id=&#8220;177406&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8220;161193&#8243;]<\/p>\n<p style=\"text-align: left;\">So auch in diversen online Anwendungen wie Instagram und der Webseite der Stadt Z\u00fcrich<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; border_color=&#8220;transparent&#8220; border_style=&#8220;solid&#8220; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;927073&#8243; css=&#8220;.vc_custom_1790941853701{border-right-width: 60px !important;border-left-width: 60px !important;}&#8220; border_color_type=&#8220;uncode-palette&#8220;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;279812&#8243; css=&#8220;.vc_custom_1790941620014{border-right-width: 60px !important;border-left-width: 60px !important;}&#8220;][vc_gallery el_id=&#8220;gallery-993643&#8243; 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