{"id":180840,"date":"2026-07-21T16:57:03","date_gmt":"2026-07-21T16:57:03","guid":{"rendered":"https:\/\/michasteinmann.ch\/?post_type=portfolio&#038;p=180840"},"modified":"2026-07-30T14:13:28","modified_gmt":"2026-07-30T14:13:28","slug":"rebranding-colorgrading","status":"publish","type":"portfolio","link":"https:\/\/michasteinmann.ch\/?portfolio=rebranding-colorgrading","title":{"rendered":"Rebranding Colorgrading"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;117897&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;180833&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;185243&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;4&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;200191&#8243;][vc_column column_width_use_pixel=&#8220;yes&#8220; gutter_size=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;316781&#8243; column_width_pixel=&#8220;800&#8243;][vc_custom_heading heading_semantic=&#8220;h3&#8243; text_size=&#8220;h1&#8243; uncode_shortcode_id=&#8220;710318&#8243;]Rebranding mit einer starken und eindeutigen Bildsprache[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8220;192753&#8243;]<\/p>\n<p class=\"isSelectedEnd\">Die Marke Schweizer steht f\u00fcr Qualit\u00e4t, Nachhaltigkeit und Innovation. Diese Werte werden durch eine konsistente visuelle Sprache im gesamten Markenauftritt erlebbar gemacht.<\/p>\n<p>Ein definiertes Grading verbindet unterschiedlichste Bildwelten, Locations und Lichtstimmungen zu einer einheitlichen \u00c4sthetik. So entsteht eine harmonische Bildsprache, die \u00fcber alle Produktbereiche hinweg funktioniert und die Marke als geschlossenes, wiedererkennbares Ganzes pr\u00e4sentiert.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;847928&#8243;][vc_column column_width_percent=&#8220;80&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;890679&#8243;][vc_single_image media=&#8220;180847&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;184717&#8243;][vc_column_text uncode_shortcode_id=&#8220;176704&#8243;]<\/p>\n<p style=\"text-align: right;\">Die \u00dcbersicht zeigt die konsistente Farb- und Bildwelt \u00fcber verschiedene Produktbereiche und Anwendungen hinweg. Das Rebranding wurde mit dem <strong>German Brand Award in Gold<\/strong> ausgezeichnet.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;5&#8243; bottom_padding=&#8220;5&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;154589&#8243;][vc_column column_width_percent=&#8220;80&#8243; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; uncode_shortcode_id=&#8220;176359&#8243;][uncode_twentytwenty media_before=&#8220;180858&#8243; media_after=&#8220;180859&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;50&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;676938&#8243;][vc_column column_width_percent=&#8220;80&#8243; position_horizontal=&#8220;right&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;157976&#8243;][vc_single_image media=&#8220;180903&#8243; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; uncode_shortcode_id=&#8220;513022&#8243;][\/vc_column][vc_column column_width_percent=&#8220;80&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;justify&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;160508&#8243;][vc_single_image media=&#8220;180913&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;443779&#8243;][vc_single_image media=&#8220;180866&#8243; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; uncode_shortcode_id=&#8220;102850&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;8&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; content_parallax=&#8220;0&#8243; uncode_shortcode_id=&#8220;175829&#8243;][vc_column column_width_percent=&#8220;80&#8243; position_horizontal=&#8220;right&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;268943&#8243;][vc_single_image media=&#8220;180842&#8243; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; uncode_shortcode_id=&#8220;159270&#8243;][\/vc_column][vc_column column_width_percent=&#8220;80&#8243; position_horizontal=&#8220;left&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243; uncode_shortcode_id=&#8220;205419&#8243;][vc_single_image media=&#8220;180891&#8243; media_width_percent=&#8220;100&#8243; alignment=&#8220;center&#8220; uncode_shortcode_id=&#8220;740180&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;117897&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_single_image media=&#8220;180833&#8243; media_width_percent=&#8220;100&#8243; uncode_shortcode_id=&#8220;185243&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":180831,"parent":0,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[],"class_list":["post-180840","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/portfolio\/180840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180840"}],"version-history":[{"count":69,"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/portfolio\/180840\/revisions"}],"predecessor-version":[{"id":181411,"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/portfolio\/180840\/revisions\/181411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=\/wp\/v2\/media\/180831"}],"wp:attachment":[{"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180840"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/michasteinmann.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=180840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}